The Zen of social media marketing in 2010 is the book published by Shama Hyder, and then a potential customer has sent her an email. He asked “Does it available in IPad?” Then Shama replied him saying “Are you talking about the device which was introduced yesterday?” then customer replied “yes”.
Shama said Customers always talk about what they expect through the business. ShamaHyder is the CEO and founder of Marketing Zen group. To meet their expectations they need to work hard.
While talking to Hyder Shared 7 pivotal trends related to Digital Foresight, which every leader much known.
Here are the 7 Trends:
Ecosystems on Idea Based
Shama says the primary reason for the people to use social media with own identities. She even said “It’s essentially a gaintselfie”. This is the main reason behind why cupcake shops Facebook page gets more likes compared to the construction company. Hyder explained saying “this reflect who arewe”. You have to win on your hands when you tie your brand to the identity of the customers.
Curation and Aggregation of Content
Shama said the overload information; People have gone from information hunger in recent years. She is kidding saying compare to email id people give social security number. By pointing to the examples pinterest and upworthyHyder said customers?
Hyder said compare to articles; internet users are more likely to finish 30 minutes video. You are missing a big part of your audience by avoiding online video. Said shama. Through videos, most of the customers are making purchases. For clear understanding Insay and Targets ‘Falling for you’ video campaign. By clicking you can buy through video said Hyder.
Revolution of 4 Screen
At once most of the customers use multiple devices like laptop, Tv, mobile phone and tablet. Hyder said “one device in 10 years’ and she says she expected number of devices using at once in 2 to 5 years. Companies take challenge in finding how to interact with users through multiple screens.
Digital Signals Decoding
To understand customers and how best to reach them, Hyder has emphasized the importance of using analytics. She says when you are getting 50% traffic through mobile andyour site is not mobile friendly then you lose half of the traffic.
Requirement of Social Literacy
Each individual should be a connector, creator and curator, if all your employees need social media savvy but not social media team. All these should focus on aggregation, adaptability and agility. Relevant to the customer only people should post the content. Don’t be like a Facebook user who share updates of their dogs.
Reverse Engineering Power
When coming to the marketing ideas Hyder recommended companies look beyond their own niches and industries. None of the competitors can consider when a company is entirely different in the industry with the great marketing tactic.