SEO and PPC (Pay per Click) are in constant competition with each other in the battle of marketing dollars. Companies found themselves by competing against the moving goal post as Google changes its algorithms. Business in competitive industries never able to hold on to the number one rankings they desire because SEO is a slow process. This is the main reason behind more investment of money on PPC advertisings.
To deliver targeted traffic, PPC advertising is much potential. With PPC, even marketing veterans can commit mistakes in their new market entrance or while selling products. To improve the copy and loading page an expert PPC analyst review every potential facet of your account.
To launch a campaign on your own, it will cost less to hire an expert.
Here are 6 reasons why you should hire a PPC Expert:
Difficulty in Keyword Research
Keyword research is very important for your successful result. Initially and through the process PPC experts spend a lot of time on it. You quickly exhaust your budget and your campaign will have very poor returns when you pick the wrong keyword. Google keyword tool, word tracker etc. is free keyword tools which can be used by anyone. But usually paid tools are the best tools.
At praise paid tool can give a competitive advantage. In addition to other expenses paid tools cost up to 100$ monthly.
At one of these tools, PPC Experts don’t stop.
To form a more complete picture of sales landscape, they use multiple date points.
Low Conversion Can be Resulted with Wrong Ad Copy
The ability to perform competitive research is one of the greatest strengths PPC experts have. Based on the works they know, PPC finds good copy and study competition. Every word means something copy is not something the amateur can do overnight.
Your campaigns click through rate and let you more conversions the right copy can only elevate.
The right message cannot convey through Bad copy and it results you low conversions that means a waste of money.
The Technical Expertise Required by Tracking
The ability of the PPC Program in tracking sales with location is the good foundation of a PPC program. To bring you the most conversions, a good analysis show you the placements and keywords.
To see which one is more effective then tagging your campaign is the best option. Some basic HTML knowledge is required for tracking code installation. You leave to your expert or pay your webmaster to install as you have no knowledge about this. The additional set up and expertise is required to track your leads or sales from phone calls.
All PPC Terminology are understandable?
Before knowing about PPC, you need to know about CPM, CPA, CPC and the difference between hits, impressions and views and retargeting.
In the day to day management of your campaigns the understanding of these terms are very important. You may not ready to manage your own paid search as you are not familiar with all these.
Settings of Campaign are Confusing
In order to get optimum exposure for your campaign, there are several potential settings you must adjust. For example targeting a specific part of the country can be done with geographic settings.
Are we needed to target state wide, locally or worldwide? For each, is it necessary to set up ad groups differently? Is we should opt partner or affiliate networks. Should you filter out some specific sites if you choose the partner network? You might pay huge amount of money for the traffic, as you have no clarity on these settings. You would never know about these settings without expert advice or some experience.
How a Good Landing Page Looks Like?
Relevance is very important in the PPC market as it is a SEO term. You spend more money on a conversation when your landing page is less relevant. The principles of landing page design and testing those principles are done by PPC experts.
To compare different landing pages and improve conversations, A/B testing is a tactic PPC expert’s use. The difference between 1 percent and 5 percent conversation rate can be done through testing. To third party A/B testing software a good analyst will have familiarity and access